Families Under Pressure is een serie animaties die advies biedt aan ouders die geïsoleerd worstelenmei 12, 2020
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The advice in the films is vital, but in order for it to reach the families that need it most, the creators aimed to make it stand out from the mountain of online educational content, which can sometimes be “wordy and inaccessible”, explains Toad digital director Henry Waterfall-Allen. “By turning decades of extensive research into eight bite-size chunks, with playful animations and humorous scripts, we hope that families not only find the tips achievable and useful, they enjoy watching them too.”
Professor Edmund Sonuga-Barke, professor of Developmental Psychology, Psychiatry and Neuroscience from King’s College London, commented: “We are hearing that many families are struggling with restrictions. This comes as no surprise as research shows that bored and worried children are more likely to play up and cause disruption, and frustrated parents can overreact to these challenges. Very quickly, these sorts of behaviours can escalate and lead to the breakdown of relationships and exacerbation of problems.”
“These tips were originally intended to support families dealing with pressures of ADHD and other behavioural challenges, but are relevant for families facing the current challenges too. I am sure that having well-loved and recognisable parents narrating and a digestible and shareable format, will really help at a time when it is needed most.”
Watch all Families Under Pressure films on the campaign’s website; the shorts will also be hosted on Channel 4’s All4 platform and social channels later in May.